Suman is a CRO and Analytics Specialist at Pyrite Digital, specializing in conversion rate optimization, web analytics, AI-driven search, and data-led growth strategy. With hands-on experience across GA4, Google Tag Manager, Google Search Console, BigQuery, and Looker Studio, she helps businesses turn complex performance data into clear, actionable decisions. Her expertise spans technical audits, conversion tracking, attribution modeling, ecommerce analytics, local SEO, landing page optimization, and AI search visibility. Suman works with brands across industries such as ecommerce, insurance, healthcare, legal, and SaaS, building measurement frameworks that connect visibility to real business outcomes. She focuses on accurate tracking, reliable reporting, and practical optimization that improves rankings, user engagement, and lead quality across traditional and AI-powered search platforms. Through her articles, she shares insights on analytics best practices, emerging search trends, and the growing role of AI in digital marketing, helping marketers make smarter, data-backed decisions for sustainable long-term growth.