- SEO Case Study
How We Clear Junk Achieved 406% Click Growth in 9 Months
We Clear Junk had weak organic visibility, missing schema, and no location-based SEO strategy. Pyrite Digital built a clean, SEO-friendly structure with geo-targeted service pages – surging clicks by 406% and expanding visibility nearly fourfold.
The Results
- We Clear Junk
Objectives
Pyrite Digital partnered with We Clear Junk (Waste Disposal Management, London, United Kingdom) to define a clear set of search objectives and rebuild organic performance over 6 months.
- Increase targeted organic traffic
- Improve search engine rankings positions
- Boost Brand Awareness & Brand Searches
- Enhance User Experience
- Optimize for AI Search & Discovery
- Improve Organic Conversions and Sales
- Improve Organic Revenue
- Improve Critical Technical Errors
- Monitor and Analyze Performance
Challenges
Weak organic visibility stemmed from poor SEO implementation, missing schema, and under-optimized on-page elements. Limited crawlability and authority flow from weak internal linking, plus no location-based SEO strategy, capped performance.
- Weak organic visibility
- Under-optimized on-page elements
- Weak internal linking & authority flow
- Technical SEO & On-Page
- Link Building & Digital PR
- Poor SEO implementation & missing schema
- Limited crawlability
- No location-based SEO strateg
- Site Speed & Performance
- Web Analytics and Reporting
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Our Approach
We defined a strategic SEO framework for We Clear Junk to elevate search rankings and grow qualified organic traffic. Pyrite Digital implemented a clean, SEO-friendly website structure with organized service categories, created geo-targeted service pages for London and other regions, and added schema markup with a strategic internal linking framework.
Initial Analysis
- Website Audit
- Keyword Research
- Competitor Analysis
- Technical SEO Analysis
- On-Page Analysis
- Content Analysis
- Backlink Profile Assessment
Digital Strategy
- Clean, SEO-friendly site structure
- Organized service categories
- Geo-targeted service pages (London & regions
- Schema markup implementation
- Strategic internal linking framewor
- Local SEO strategy
- Performance tracking & analysis
Project Execution
- Technical SEO Implementation
- On-Page Optimization
- Content Marketing & Distribution
- Off-Page Optimization
- Link Building & Digital PR Campaigns
- Reputation Management
- Performance Optimization & Mobile Optimization
- Content Marketing & Content Distribution Campaigns
- Conversion Optimization
- Monitoring and Measuring Results
Our Results
- Clicks surged 406% (1.29K to 6.54K), a 5.1x increase.
- Impressions grew 282% (382K to 1.46M).
- Average position improved from 40.5 to 14.3
- Users grew 80% (1,688 to 3,043); sessions up 89%
- Engaged sessions rose 67%; event count grew 27%
- AI users surged 15x (12 to 188); AI sessions up 11.4x
Services Used
- Keyword Research
- Technical SEO
- Content Marketing
- Link Building & Digital PR
- AI Search Optimization
- Conversion Rate Optimization
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