- SEO Case Study
Inbound Marketing Helps a Pyrite’s Partner Become a Leader in Tech-Enabled Managed Services for Complex Brands
The US-based tech-enabled service provider worked as an extended marketing team optimizing the marketing supply chain for their clients. The industry leader in tech-enabled managed services optimized traditional marketing execution and procurement on behalf of its clients, unlocking hidden benefits by 20% or more.
The Results
- Supply Logic
Objectives
The tech-enabled solutions provider was looking for a cost-effective, result-driven marketing solution. The client wished to emerge as a thought leader in tech-enabled managed services through improved visibility, expanded market reach, and a diversified revenue stream. They needed strategic support and cost-effective solution to boost their business performance in areas, including:
- Increased brand exposure
- Extended market reach
- Higher audience engagement and response
- Improve quality + quantity of leads
- Triple sales and conversion rates
- Generate more business opportunities
- Diversified revenue stream
- Become a thought leader
Challenges
The client’s website traffic dwindled; impacting its visibility, leads and conversion rates. Without potential leads, in substantial quantity and high quality, conversions and sales close took a deep dive. There were fewer business opportunities, which drove the client to partner with us. The tech-enabled solutions provider was looking for a cost-effective, result-driven marketing solution to address the following challenges:
- Product Availability
- Technical Complexity
- Site Speed & Performance
- Conversion Rate Optimization
- Broken Links
- Link Building & Digital PR
- Poor Audience Engagement
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Our Approach
We have evaluated the client’s requirements to increase traffic and qualified lead counts. Our strategy comprised a marketing mix of content and social media strategy and technical improvements to drive the desired outcomes.
Initial Analysis
- Website Audit
- Content Analysis
- Backlink Profile Assessment
Digital Strategy
- Advanced Website Analysis
- Website Development
- Technical SEO Optimization
- On-Page Optimization
- Content Strategy
Project Execution
- Technical Improvements
- On-Page Optimization
- Content Marketing & Content Distribution
- Content Syndication & Lead Generation
- Performance Marketing
- Link Building & Digital PR
- Email Marketing
- Lead Nurturing
- Landing Pages
- Sales & Marketing Funnels
Our Results
- Our ecommerce SEO services magnified organic search traffic to 187K in 9 months.
- We skyrocketed revenue for the client to an approximate growth rate of 150% in the last 9 months.
- At a cost of rupees 253, our team delivered 10.6K clicks and 163 conversions in 3 months.
- We delivered ROAS four times through Google Ads.
- We generated a total revenue of approximately 3.5 to 4 lakh rupees from paid campaigns
Services Used
- Performance Marketing
- HubSpot Marketing Automation
- B2B Content Marketing
- Social Media Marketing
- Google Analytics
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