- SEO Case Study
How cbazaar Achieved 207% Revenue Growth in 6 Months
Cbazaar’s ecommerce store was held back by major technical issues, weak category content, and a thin backlink profile. Pyrite Digital restored crawlability, rewrote category pages with AI-optimized content, and built authority – more than tripling revenue and securing #1 rankings for major ‘Eid Dress’ terms.
The Results
- Cbazaar
Objectives
Pyrite Digital partnered with Cbazaar (Fashion, India) to define a clear set of search objectives and rebuild organic performance over 6 months.
- Increase targeted organic traffic
- Improve search engine rankings positions
- Boost Brand Awareness & Brand Searches
- Enhance User Experience
- Optimize for AI Search & Discovery
- Improve Organic Conversions and Sales
- Improve Organic Revenue
- Improve Critical Technical Errors
- Monitor and Analyze Performance
Challenges
The website had major technical issues – 404s, poor structure, and removed links – hurting crawlability and traffic. Category pages lacked keyword optimization, strong content, and internal linking, reducing discoverability. A weak backlink profile and poor anchor text diversity left domain authority low.
- 404 errors & removed links
- Category pages lacking keyword optimization
- Low discoverability
- Poor anchor text diversity
- Technical SEO & On-Page
- Poor site structure & crawlability
- Weak content & internal linking
- Weak backlink profile
- Low domain authority
- Conversion Rate Optimization
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Our Approach
We defined a strategic SEO framework for Cbazaar to elevate search rankings and grow qualified organic traffic. Pyrite Digital fixed technical errors, improved site architecture, and restored traffic through 301 redirects. We rewrote category pages with targeted keywords and AI-optimized content, improved internal linking, built high-quality backlinks, and executed a focused keyword strategy that achieved #1 rankings for major ‘Eid Dress’ terms.
Initial Analysis
- Website Audit
- Keyword Research
- Competitor Analysis
- Technical SEO Analysis
- On-Page Analysis
- Content Analysis
- Backlink Profile Assessment
Digital Strategy
- Fixed technical errors & site architecture
- Restored traffic via 301 redirects
- Rewrote category pages with targeted keywords
- AI-optimized content creation
- Improved internal linking
- High-quality backlink building
- Focused keyword & ranking strategy
Project Execution
- Technical SEO Implementation
- On-Page Optimization
- Content Marketing & Distribution
- Off-Page Optimization
- Link Building & Digital PR
- Reputation Management
- Conversion Optimization
- Monitoring and Measuring Results
Our Results
- Revenue up 207% to $292,704.96 (vs $95,336.36).
- Revenue per session rose from $0.35 to $0.82 (+137%).
- Key events surged 527% (74,823 vs 11,935).
- Sessions from AI sources up 139.6% (11,150 vs 4,653).
- Engaged sessions increased 146% from ChatGPT / Perplexity / Gemini.
- Achieved #1 rankings for major 'Eid Dress' search terms.
Services Used
- Ecommerce SEO Strategy
- Keyword Research
- Technical SEO
- Content Marketing
- Link Building & Digital PR
- AI Search Optimization
- Conversion Rate Optimization
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