Generative Engine Optimization vs Answer Engine Optimization vs LLM SEO: What’s the Difference?

GEO, AEO and LLM SEO get thrown around like they’re interchangeable. They’re not, and mixing them up leads to the wrong strategy pointed at the wrong platform. Generative engine optimization is about getting your brand cited inside AI chat tools like ChatGPT, Gemini and Perplexity. Answer engine optimization is about winning the direct-answer spot, in […]
How Generative Engine Optimization Works in ChatGPT, Gemini and Perplexity

Ask three different AI tools the same question and you’ll often get three different brands recommended back. That’s not random. ChatGPT, Gemini, and Perplexity each decide who to cite through their own mix of signals, and a brand that shows up confidently in one can be completely invisible in another. That inconsistency is exactly the […]
What Is Generative Engine Optimization (GEO)?

Learn what Generative Engine Optimization (GEO) is, how it differs from traditional SEO, and how to optimize your content for AI-generated search results.