How Generative Engine Optimization Works in ChatGPT, Gemini and Perplexity

Ask three different AI tools the same question and you’ll often get three different brands recommended back. That’s not random. ChatGPT, Gemini, and Perplexity each decide who to cite through their own mix of signals, and a brand that shows up confidently in one can be completely invisible in another. That inconsistency is exactly the […]