- SEO Case Study
How Common Floor Achieved Strong SEO Growth in 3 Months
Common Floor wanted to convert its large impression base into measurable organic traffic. Pyrite Digital’s three-month SEO program grew clicks by 23%, improved CTR by 19%, and broadened keyword coverage across the real estate vertical.
The Results
- Common Floor
Objectives
Pyrite Digital partnered with Common Floor (Real Estate, India) to define a clear set of search objectives and rebuild organic performance over 3 months.
- Increase targeted organic traffic
- Improve search engine rankings positions
- Boost Brand Awareness & Brand Searches
- Enhance User Experience
- Optimize for AI Search & Discovery
- Improve Organic Conversions and Sales
- Improve Organic Revenue
- Improve Critical Technical Errors
- Monitor and Analyze Performance
Challenges
With more than 115M impressions but a low click-through rate, Common Floor was under-converting its search visibility. Keyword coverage and search positioning needed strengthening to capture more qualified organic traffic.
- Low CTR despite high impressions
- Narrow keyword coverage
- Content relevance gaps
- Site Speed & Performance
- Link Building & Digital PR
- Under-optimized search positioning
- Highly competitive real estate keywords
- Technical SEO & On-Page
- Conversion Rate Optimization
- Web Analytics and Reporting
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Our Approach
We defined a strategic SEO framework for Common Floor to elevate search rankings and grow qualified organic traffic. Pyrite Digital broadened keyword coverage, improved search positioning, and optimized on-page elements to lift click-through rate and convert existing visibility into traffic and engaged sessions.
Initial Analysis
- Website Audit
- Keyword Research
- Competitor Analysis
- Technical SEO Analysis
- On-Page Analysis
- Content Analysis
- Backlink Profile Assessment
Digital Strategy
- Broadened keyword coverage
- Improved search positioning
- On-page CTR optimization
- Content relevance improvements
- Internal linking strategy
- Technical SEO fixes
- Performance tracking & analysis
Project Execution
- Technical SEO Implementation
- On-Page Optimization
- Content Marketing & Distribution
- Off-Page Optimization
- Link Building & Digital PR
- Reputation Management
- Conversion Optimization
- Monitoring and Measuring Results
Our Results
- Clicks increased from 1.79M to 2.2M (+23%).
- Impressions rose from 115M to 118M, higher visibility.
- CTR improved from 1.6% to 1.9% (+19%).
- Organic search sessions grew from 1.64M to 1.74M (+6%).
- Engaged sessions increased by 2.74%.
- Broader keyword coverage and better search positioning.
Services Used
- Ecommerce SEO Strategy
- Keyword Research
- Technical SEO
- Content Marketing
- Link Building & Digital PR
- AI Search Optimization
- Conversion Rate Optimization
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